Open letter to the small blogger

It annoys the hell out of me to see some big names promoting themselves shamelessly [not those on my blogroll], getting major traffic and they’re truly neither quality nor well laid out. Of course, they say people visit for the expertise, to read the pearls of wisdom but this seems a very MSM thing to say. Why are they emulating the MSM? Is that what they’re trying to get into?

Then you get some fine blogs where the guys [and gals] think out what they say, they’re also clearly knowledgeable in their field, they present well and more importantly, they invite debate rather than say: “Hey look, I’m the expert – here’s your daily dose.” What happens to them? Either they get invited onto Doughty and they’re never the same again or they’re invited onto Doughty and they stay the same unaffected scribes they always were or else they gradually die away.

I call for us to set up some sort of cooperative for the smaller blogs, some sort of struggling blogger solidarity group and we can draft a few rules. We need to:

1] adopt the motto: ‘do unto other blogs as you would have them do unto you’;
2] be broadminded and accept that others in the scheme are going to have views opposed to ours. So what?;
3] include at least ten posts in a week, no matter how small;
4] actively try to get round to each blogger on our own roll at least once in two days and comment at least three times in the week;
5] promote our blogfriends with either banners, buttons or the occasional link;
6] join in their little promo things e.g. normpoll, tomlist, voluntary-code-free-zone, chicken yoghurt’s book and so on;
7] comment on other’s comments on your own blog whenever you can;
8] link – if it’s in your power to blogroll someone who’s blogrolled you, try to do it. If you can link to a member in a post, do it.

If we, the little people, all do this, with even 100 participants, we guarantee ourselves at least basic traffic, we can share ideas and improve our blogs. To this end, I’ve prepared an initial 150x95 banner above, which needs to be cut, pasted then uploaded on your sidebar. It links to an administrative blog where we’ll keep the data, manifesto and ideas sharing. If we want to change the location or go to wordpress or whatever, we just change the banner embedding.

On this blog, we can throw around ideas on how to run this thing better. For now, a start would be just to upload the banner to our sites.